The Psychology of Pricing: Why Your Customers Say “Yes” or “No"

Date and Time

Tuesday Sep 30, 2025
5:30 PM - 6:30 PM CDT

September 30, 2025 5:30pm - 6:30pm

Location

749 Gateway St., Ste. 301, Abilene TX 79602-0002

Fees/Admission

FREE

Website

http://www.abilenesbdc.org

Contact Information

325-670-0300
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Description

Discover the decision science behind why customers accept or reject prices. This workshop explores the psychology of value perception and how strategic pricing influences buying behavior. Learn to apply behavioral insights to set prices that resonate with your audience and drive sales.