Business Edge: Crisis Communication

Description

Business Edge is an opportunity for business professionals at all levels to discuss topics in a small group with other professionals.  Abilene Industrial Foundation is hosting a monthly online roundtable. It will be held during lunch (12 pm – 1 pm) with a business providing an overview of a topic and the rest of the participants providing input through idea generation and sharing. This is designed for the business professional who is solution-focused and is energized by small group dialogue.

Now, more than ever, a Crisis Communication Plan is an integral part of any sized business’ toolkit.  In this presentation, Will Christoferson, Executive Vice President of Marketing for First Financial Bank, will discuss ways to identify crisis as they arise to formulate and execute a communication plan to keep customers safe, happy, and coming back to your business.

Will Christoferson is Executive Vice President of Marketing for First Financial Bankshares, Inc. In this role, he oversees all marketing and advertising for the Company including traditional advertising, social media and website content management. In addition, he is responsible for producing the Company’s annual report, writing press releases for every region and the Company, managing outside vendor partners for all advertising and marketing-related programs and planning and execution of certain corporate events.
 
Mr. Christoferson has more than 10 years of banking experience in commercial and consumer lending with an expertise in marketing and business development. An Abilene native, Will earned a bachelor of fine arts degree from Abilene Christian University. He serves on the advisory board of the American Bank Association Bank Marketing Network, and is a graduate of Leadership Abilene Class of 2019, Dallas' Finest Under 40 Recipient, and serves on the Board of Directors for United Way of Abilene and the Center for Contemporary Arts.

An affiliate of the Abilene Chamber of Commerce, the Abilene Industrial Foundation (AIF) is a public private partnership between the Development Corporation of Abilene and the Abilene business community. The AIF works to cultivate Abilene’s economic ecosystem through entrepreneurial services, business retention and expansion and downtown development. The AIF also serves as a liaison between education and business to help shape the future of our Abilene workforce.